Groupon: it’s not sales, it’s marketing
September 30, 2010 1 comment
“it’s a great marketing tool. just not great with making profit.”. The quote above is from an unnamed business owner and I found it in a recent study by Utpal M. Dholakia, an associate professor of marketing at the Jones Graduate School of Business, Rice University. The study, an interesting read, states that only 66% [...]
