Last week I had the pleasure to talk about social shopping at the e-nnovation conference in Poznan, Poland. You can find the presentation below.

Since it is always difficult to follow the rationale of a speaker by simply looking at the slides he/she has used, let me briefly explain a little bit here.

Social shopping is a subject discussed for many years but there is either not coherent all inclusive definition or a confusion with related terms like social commerce.  What I have tried to do is to create a thinking framework that can adapt to all relevant situations and be used as a mental map to help the newcomer investigate social shopping and categorize the various and disparate services he comes across.

I hope you will find it useful.